Use Google Person Finder to track victims during Crisis/Disasters

Last few weeks have been nightmare for many people in India who were struck in Uttarakhand floods and not able to connect with their families. Though Social Media sprung quick into action to help by sharing photos and names of person missing , helping to connect with their families ,the information is spread out in disparate sources.

Individual agencies,NGOs’ ,local authorities and Governments are maintaining their own database of information on people missing or found that it becomes increasingly difficult to check all these disparate sources for information.

Added to these , news agencies started requesting for information and it becomes a nightmare for anxious families to keep track of the number of sources in which they have to constantly monitor for updates.

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Digital Consumers turns 1 …

Today by a chance encounter , I checked the date of my first blog post – it was on 19 th June ,2012. So this blog has completed one year and so far I have written 37 posts totally.

I was not sure why I wanted to write this blog in first place. I had this idea in my mind and I thought I can give it a try. Results have been pretty mixed I should say. I was not very focused on this blog as my attention span has come down to a few seconds. I find making short observations on social media sites more easy and comfortable than writing a blog.

Blogging is a pain , especially after putting lot of effort into drafting  a post only to find that at end that is  not  up to the mark. Some times those kind of post stay in drafts and at other times , I shamelessly hit the Publish button without feeling guilty.

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It’s not Apple, but Google, the most valuable tech company on planet

In early 2000, Google was nothing more than  an internet company that specialized in search. Later it ventured into Google Maps and Earth.Few years later , Google bought Android and started fighting with most of tech companies on all front – with Apple for mobile ecosystem supremacy , with Facebook and Twitter for social networking and with host of providers like Amazon,iTunes for digital content.


It was like equals or competitors to each of big tech industry players and it was mostly on digital and internet space. But for last few years , Google has embarked on some thing more daring and ambitious with the launch of Google X , a secret lab where  some projects that are crazy enough are being dreamt , designed and tested with Sergey Brin (one of the founders of Google ) at the helm . These projects that could alter and change of way we live.

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Enhancing maps,gps based navigation in India using pincode

Has Pin code lost it’s purpose in 2013 in this digital world at least in urban India?  Pin code were primarily used in India for delivering letters/courier and is still very popular in the rural areas though advancement in telecommunications with onset of mobile has reduced its popularity to great extent thus in 2013 , it has little or no relevance.

Most of us would have faced this situation of explaining our residence address to family or friends or cab drivers. It is last mile route  that is difficult to find and it takes around 2-3 calls to find the exact location.

In India , we always rely on the passer-by help for  finding the address especially in smaller streets for which maps are not that good. During  rain or late nights , we hardly find people on the road and finding address becomes difficult.In many instances one need to come out  of the house, stand on the road  and guide the people who are on the phone in other end.

Even with the advent of GPS and Google maps along with explosion of smartphones at various price ranges , locating and navigating to specific address is not quite easy.Google Maps solves the problem to some extent.One option is to search and  save the address by browsing through maps  and then navigate easily.

With Google Maps , it’s easier to search common point of interest likes restaurant and other common land marks  but not individual house or small establishment etc.

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Culture of Online User Reviews in India and Improving Credibility

If you are in India and hooked up to social media like Twitter or Facebook , you would not have missed out the controversial blog post by a group of youngsters who have cribbed about the horrible experience of having a brunch in a restaurant and being mistreated pretty badly and ended up being in a police station.

What is interesting to note is that the blog post was anonymous and it described in detail the trauma that the youngsters had to go through . And being the typical social media enthusiasts we are , without trying to understand both sides of the story ,the blog post was tweeted and re-tweeted back and forth that it received nationwide attention and it is trending for last 2 days.

User Reviews are all about bad experiences

It’s quite a harrowing experience when business treat customers badly using force especially and it is quite normal that we  crib about the experience by  writing bad reviews on popular sites , lower the ratings,talk about it repeatedly in social media sites so that the business gets your attention and tries to fix the issue.Most of the bad customer experience that every one of us had in the past coupled with power of social media try to bring brand and business on their kneels. Brands too keep an eye on social media and try to reach to you to solve the issue.

But of late online reviews and social media interactions are more towards cribbing about a problem and trying to claim noise. I hardly see any interactions about how good an experience was .Every bad experience could have always 2-3 good experiences , of-course not with the same brand or business but with some thing else. But are we talking enough about good customer service and appreciations ? Lack of good reviews is one of the main reasons why users tend to choose  some products or service since they don’t have much choices in many cases.

If we look at reviews in MouthShut or Burrp or Zomato , other than a select few reviews , most of them are generally negative and it is more about trying to bring the brand down.

It brings me to the question . Are we using social media or internet effectively that all of us get immense benefit from each other’s experience ? Every time a pleasant transaction happens , are we registering it some where so that it balances the negative reviews which can help in making an informed decision?

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Why closing of Flyte by Flipkart is many steps backward for music industry

It’s only last year that Flyte, music library akin to iTunes was launched in India. Few , very few people was actually interested in news about buying music legally. Rest all continued with piracy route.

And it’s no wonder within a year , the service is closed since there is no traction from buyers to this new concept of paying for music. Digging deep into this , it is alleged that there is a minimum guarantee money that needs to be paid to music label irrespective of whether music is sold or not. And this amount seems to be higher than the income made by service and hence it was not profitable for Flyte to continue the service.

And some are not believing that to be the case and how better advertising could have helped the service gain more traction.

Music Industry is non-existent without movies

First , let us try to understand the music industry in India.Music industry is nothing more than  complimentary to movies made in India. Music industry as stand alone doesn’t even exist in India. Unlike Western countries where music industry is independent from Hollywood , in India is totally dependent.

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