How can Apple Passbook Coupons be a big boon to small business

Apple Passbook is a feature released as part of iOS 6. Passbook act as a kind of digital wallet that helps in storing tickets, movie passes, loyalty cards and coupons into a single app. Every pass stored in the Passbook can have information about validity date , location etc so that once you are at a specific location , the pass will load automatically. A simple how to video on passbook will get you a clear idea about what passbook can do.


Passbook Coupons can be a big boon to small business. General myth is that to add a passbook coupon , you need an app. But it is very easy to add a passbook coupon and there are passbook coupon startups offering few options that can help small business expand their business easily .

Here are some of the ways to add passbook coupon to your Passbook :

  • Click on mail attachment with pass format from iPhone will directly open the coupon in passbook and can be added directly.
  • Open passbook coupon url received in mail from iPhone
  • Open passbook coupon mail attachment  from Mac and sync your pass with iPhone through iCloud.

Within just a month, there are few companies offering different solutions that small business can use to grow business.

1.Pass Kit

PassKit helps small business  create,distribute and activate passes easily. The below video shows the whole life cycle and  end to end process of creating and distributing passbook coupon.


Woobox makes adding the passbook coupon process even more simple. All you need is to send sms and then the coupon url will be sent to your smart phone  as a text.Clicking on it will help you to download the coupon.

Few unique features here :

  • Business has ability to add customization options to coupon – user can download a free coupon after liking their facebook page or following them on twitter. This is a unique way to build audience.
  • If small business do not have bar code scanner to redeem coupons , Woobox lets small business create unique id that can be entered at point of sale by merchants to redeem or ensure if the coupon is valid .


Socialize is going one step extra with Passbook Coupons. They have built an ad platform on top of Passbook Coupons infrastructure. Small business can provide advertisements on Socialize platform which appear on the smartphones. Clicking on the ad will load the passbook coupon easily .

So these are the innovative ways on how Passbook Coupons can be used by small business effectively to promote their business.


One thought on “How can Apple Passbook Coupons be a big boon to small business

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