If you can’t beat ‘em, support ‘em: Garmin launches a smartphone HUD for cars

dinakaranonline:

Heads Up Display(HUD) for Navigation is a really cool idea that is not yet explored well by many car companies. And now Garmin, the maker of navigation system who is under severe pressure from mobile platforms in navigation space is coming up with this innovative idea.This is certainly a good step towards product differentiation !

Originally posted on Gigaom:

Facing the rise of smartphones that can take the place of dedicated navigation systems, Garmin’s(s grmn) got a new device: and this one works with handsets. On Monday, the company announced the $129.99 HUD, a portable heads-up display for cars. With a compatible Garmin or Navigon mobile app, the HUD projects driving directions right on a vehicle’s windshield.

It’s a smart move by Garmin. If you can’t sell as many dedicated in-car nav systems to consumers, why not sell an add-on that makes your mobile app that much better? For the price, HUD appears to offer quite a bit of useful functionality:

“HUD offers more navigation details than other portable head-up displays, yet presents them in a simplified way that doesn’t divert the driver’s attention from the road. The directions are easy to follow and allow drivers to navigate even the most challenging interchanges and traffic situations with ease.

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